These days I see an over-emphasis on money-making in the world of business. Especially in the wellness industry. Headlines such as "10 X your Business!" "Make 6-Figures in 90 Days!" "Reach 7-Figures" "Profit with Ease." Etc. You know what I'm talking about. They are everywhere.
I see it differently. All this emphasis on getting more clients and more profits is really a case of a mistaken focus.
Adopting a constant profit-focus is unnecessary. We always get what we need (money included).
There is no lack and there is no need for excess. Adopting a primary focus on money-making is the equivalent of floating in a pristine fresh-water lake and worrying about having enough water to drink, or making a 12-month strategy for how to access enough air to breathe.
We live in a culture of ‘excess’ which requires that everyone work harder, to make more, to have more. Adopting a profit-focus puts Business Leaders out of sync with the natural flow that Life would provide if they weren’t efforting to get more.
Instead, I've been focusing on assisting Leaders to align with what wants to be brought to Life through them and their business so that the appropriate resources are always available when needed.
Instead of making more money, how about we focus on making the right amount of money for us?
Instead of getting more clients, why not create your marketing as a means of filtering out the people who are not well-suited to work with you. Instead of getting more clients, get the right clients.
I'm not aiming to make more money this year. My financial goals are to make just enough to provide well for me, my business and my future. I live a simple life. I like having a simple business model.
In a culture that spends all manner of time, energy and money convincing you that you should want 'more' than you currently have, it can take awhile to process the idea that too much of anything is a terrible, terrible burden. But that is exactly what I have found.